Cheltenham Festival - what to wear

Stepping into Elegance: Hats and Fashion at the Cheltenham Festival

As March rolls in, so does the esteemed Cheltenham Festival, a four-day spectacle that marks the apex of jump-racing excitement. It's not merely about the races; it's a celebration of elegance, country charm, and sartorial finesse. For us milliners, it's an opportunity to showcase the crowning glory of any outfit – the hat.

While there's no formal dress code at Cheltenham, attendees are encouraged to don their winter finest, embracing the rustic allure of the countryside. Picture tweed jackets, long boots, and tailored wool coats – a symphony of earthy tones and timeless fabrics that echo the essence of the event.

Layering becomes an art form, with silks, velvets, and cashmere entwined with cords and vintage pieces, exuding warmth and sophistication. March weather can be capricious, and with much of the event spent outdoors, sensible footwear becomes essential, navigating the grassy car parks with ease.

Hats, while not obligatory, add an undeniable flair to one's ensemble. They're not just accessories; they're statements of style and panache. For the ladies, envision fedoras, trilbies, and berets, each adding a touch of glamour to the countryside chic. On 'Style Wednesday' aka Ladies Day, expect Cheltenham to become a whirlwind of style, more in line with Aintree and Ascot. Expected to see eye catching standout designer headwear to modern day classical styled investment pieces or vintage items in line with the slow and sustainable fashion ethos.

For those indulging in corporate hospitality from the comfort of a box, a felt cocktail hat effortlessly elevates the attire, exuding sophistication and charm. Men, too, adhere to the timeless allure of the festival, clad in tweed blazers, crisp white shirts, and the ever-classic brogue or derby shoes. A tweed baker boy or a flat cap in waxed cotton completes the ensemble, infusing it with quintessential British charm.

The fedoras, trilbies, baker boy and flat caps you will see on display at Cheltenham are also great for a whole host of casual events and are the perfect accessory to keep your head warm and protected from the spring showers. Check out our range of ready-to-wear casual hats and caps and let us know your favourite style!