Following the end of World War II, there was a renewed sense of optimism and a desire to rebuild and move forward. The post-war economic recovery played a crucial role in shaping fashion trends. Increased disposable income allowed women to invest in new clothing and embrace a more extravagant and feminine style.
The increasing popularity of television and mass media brought fashion directly into people's homes. Fashion shows, advertisements, and magazines showcased the latest trends and styles, influencing women's choices and preferences. Women could now easily access information and be inspired by fashion from around the world, leading to a more diverse and globalised fashion landscape. Movie stars like Audrey Hepburn, Grace Kelly, and Marilyn Monroe became fashion icons, setting trends with their elegant and glamorous styles.
Advancements in textile production and the introduction of new fabrics played a significant role in shaping fashion during this era. Synthetic materials like nylon, polyester, and rayon became popular due to their affordability and versatility. These fabrics allowed for the creation of innovative designs, vibrant prints, and the ease of care, making fashionable clothing more accessible to a wider range of women.
The 1950s continue to be recognised as a transformative period that laid the foundation for modern women's fashion. Read on to find out more about this decades ultra feminine looks.
The ultra feminine fifties saw the the mainstream adoption of Dior's 'New Look' style. This iconic style celebrated the hourglass silhouette, with its full spreading circle skirts, cinched waists, and fitted top halves that accentuated pointy breasts. Dior's 'Bar' suit, introduced in his inaugural collection named 'La Ligne Corolle,' embodied the essence of the 'New Look.' Inspired by flower petals, the 'Bar' suit featured softer feminine shapes, further highlighting the natural curves of women. Women adorned themselves with sculptural undergarments such as the 'waspie' girdle, pointed cup bra, and layers of net petticoats to enhance the desired look. .
Following the end of the war, Horrockses, a textile factory based in Preston, introduced their first collection of ready-to-wear patterned cotton dresses. The use of cotton as a dressmaking fabric was relatively new at the time, but the exquisite level of detail and vibrant colours in the prints captivated women of all ages and social backgrounds. The Horrockses dress quickly became a coveted wardrobe staple, often worn as separates with waist-length cardigans.
As the baby boomers entered their teenage years, they sought a departure from their parents fashion choices and embraced more youthful and rebellious looks. With the influence of rock and roll music, dance, and cinema In this vibrant "Rock and Roll" era, young women desired garments that allowed them to dance freely. While still emphasising the hourglass shape with fitted cardigans, rolled-up sleeves, and neck-tied kerchiefs, they gravitated towards three-quarter-length capri pants, slacks, or full circle 'swing' skirts adorned with novelty designs like appliqué poodles. Whimsical handbags and purses were key accessories.
Another prominent trend of the 1950s was the body-hugging sheath dress or 'wiggle' skirt. These figure-flattering garments were narrower at the hem and created a distinctive "wiggle" effect as women walked. The hemlines gracefully fell below the knee to mid-calf, exuding an air of sophistication.
In 1952, the legendary Gabrielle 'Coco' Chanel made her remarkable comeback at the age of 70. Her collection featured gold chains, gilt accents, pearl earrings, and popularized the Breton fashion trend. Three years later Chanel created the infamous diamond quilted handbag with its gold sliding chain. It was called the "2.55," after the date of its creation.
The 1950's hairstyles varied from being cropped short and set in curls or kept long and tied in ponytail or a simple chignon. Although the social expectation around hat wearing had relaxed, many women still choose to adorn their heads with an array of hats and headpieces to enhance their outfit.
One of the most iconic hat styles of the 1950s was the pillbox hat. This chic and structured design, often made of felt or fabric, sat atop the head with a simple, circular shape. Inspired by the timeless elegance of Jacqueline Kennedy, the pillbox hat was favored for its versatility, effortlessly complementing both formal and casual outfits. It became synonymous with sophistication and grace.
To add a touch of drama and glamour, women turned to wide-brimmed saucer hats. These statement-making headpieces featured large, circular brims that elegantly framed the face. Made from materials like straw, velvet, or satin, these hats were often adorned with feathers, ribbons, or intricate floral arrangements. The wide-brimmed saucer hat exuded a sense of confidence and made a bold fashion statement.
For those seeking a more whimsical and playful touch, small, decorative headpieces were typically attached to a headband or hair clip and featured an array of eye-catching embellishments. Feathers, netting, flowers, and even miniature veils adorned these charming creations, allowing women to showcase their individuality and embrace a touch of eccentricity.
During the 1950s, turbans and headscarves gained popularity as fashionable alternatives to traditional hats. Women embraced these stylish head coverings made from luxurious fabrics like silk or satin. Turbans and headscarves offered versatility, allowing women to experiment with various styles and knots, while also providing an air of elegance and mystery.